Between 1904 and 1931, the pavilion was host to many theatrical shows often performed by travelling companies which stayed perhaps for a week in the resort, before moving on to another.

The first show to run for a full season was Frank Monkton's Carnival Follies, in 1932. It was such a success that it ran for the 1933 and 1934 seasons.

In the Moorish Pavilion Theatre, Frank Monkton's Carnival Follies, 1933